Step 1 — Brand Setup
Enter brand details and upload your product images.
If filled in, this will be prioritised and woven into the Brand DNA document.
Click or drag & drop product images here
Used as reference for brand research and image generation
Optional Enhancements
Competitor Ad Research
Scrapes Facebook Ads Library · adds findings to Brand DNA
Visual Reference Sourcing
Fetches reference images via Tavily · inspires image generation
Step 2 — Brand Research
Claude researches the brand and builds a Brand DNA document.
Previous research found for this URL
Research model
Most thorough research — slower and uses more tokens per minute.
Research method
Anthropic web search (1 iteration) — ~10k tokens, 30–60s. Reliable and thorough.
Step 3 — Templates & Models
Choose which templates and models to generate. Each template × model combination produces one image.
API Provider
AI Models
Resolution
Aspect Ratio
Images per template
Resolution
Aspect Ratio
Images per template
Aspect Ratio (OpenAI limit)
Images per template
1 model selected
Ad Templates
What to show in the image
The AI will write prompts showing the product packaging / CPG container.
Image text language
All generated text in images uses English. Brand name & packaging text are always unchanged.
Use these templates for CPG food products. Upload product packaging images for best results — the AI will reference your exact packaging, show ingredients alongside, and render the finished dish/drink.
Season
Subject / person in scene
75 scenes across 15 location categories. Season, product type, and subject selectors above are injected as instructions into Claude's prompt generation for all selected Lifestyle Scenery templates.
A two-step flow, separate from the templates above: it writes the on-image science copy first so you can read & edit it, then renders the banners. Connects gluten-free grains → gut health → immunity → blood sugar/insulin → slow-release energy.
Science to emphasise
Banner types — tick the layouts you want (unticked = leave out)
Banner sizes to render
Step 4 — Review Prompts
Claude has customized each template for your brand. Edit any prompt before generating.
Step 3 — Model & Concepts
Choose your AI model, then let The DTC Ad Engine generate 4 scroll-stopping creative concepts using your Brand DNA.
API Provider
AI Models
Resolution
Aspect Ratio
Images per concept
Resolution
Aspect Ratio
Images per concept
Aspect Ratio (OpenAI limit)
Images per concept
1 model selected
What to show in the image
The AI will write prompts showing the product packaging / CPG container.
Ad Copy Language
Language of headlines, body copy, and CTAs in generated concepts
More Creative Mode
Claude ignores safe options — every concept must surprise or subvert a convention
Previous Concepts Library
No saved concepts yet. Generate your first batch to build the library.
Step 4 — Review Concepts
The DTC Ad Engine has designed 4 creative concepts. Edit any field before generating images — the Visual Direction becomes the image prompt.
Step 5 — Generate Images
Images appear as they finish generating on kie.ai.