Step 1 — Brand Setup
Enter brand details and upload your product images.
If filled in, this will be prioritised and woven into the Brand DNA document.
Click or drag & drop product images here
Used as reference for brand research and image generation
Optional Enhancements
Competitor Ad Research
Scrapes Facebook Ads Library · adds findings to Brand DNA
Visual Reference Sourcing
Fetches reference images via Tavily · inspires image generation
Step 2 — Brand Research
Claude researches the brand and builds a Brand DNA document.
Previous research found for this URL
Research model
Most thorough research — slower and uses more tokens per minute.
Research method
Anthropic web search (1 iteration) — ~10k tokens, 30–60s. Reliable and thorough.
Step 3 — Templates & Models
Choose which templates and models to generate. Each template × model combination produces one image.
API Provider
AI Models
Resolution
Aspect Ratio
Images per template
Resolution
Aspect Ratio
Images per template
Aspect Ratio (OpenAI limit)
Images per template
1 model selected
Ad Templates
What to show in the image
The AI will write prompts showing the product packaging / CPG container.
Image text language
All generated text in images uses English. Brand name & packaging text are always unchanged.
Use these templates for CPG food products. Upload product packaging images for best results — the AI will reference your exact packaging, show ingredients alongside, and render the finished dish/drink.
Season
Subject / person in scene
75 scenes across 15 location categories. Season, product type, and subject selectors above are injected as instructions into Claude's prompt generation for all selected Lifestyle Scenery templates.
Step 4 — Review Prompts
Claude has customized each template for your brand. Edit any prompt before generating.
Step 3 — Model & Concepts
Choose your AI model, then let The DTC Ad Engine generate 4 scroll-stopping creative concepts using your Brand DNA.
API Provider
AI Models
Resolution
Aspect Ratio
Images per concept
Resolution
Aspect Ratio
Images per concept
Aspect Ratio (OpenAI limit)
Images per concept
1 model selected
What to show in the image
The AI will write prompts showing the product packaging / CPG container.
Ad Copy Language
Language of headlines, body copy, and CTAs in generated concepts
More Creative Mode
Claude ignores safe options — every concept must surprise or subvert a convention
Previous Concepts Library
No saved concepts yet. Generate your first batch to build the library.
Step 4 — Review Concepts
The DTC Ad Engine has designed 4 creative concepts. Edit any field before generating images — the Visual Direction becomes the image prompt.
Step 5 — Generate Images
Images appear as they finish generating on kie.ai.